About SnazzCares
SnazzCares is a social impact initiative that aims to encourage body positivity and self-acceptance among adolescents and teenagers. The initiative is an extension of Snazz’s existing work which entails a personal care product line tailored to the specific needs of young adults, undertaking the development, manufacturing, and marketing of customized, sustainable hair care products suited for teenage hair and skin types. SnazzCares aims to complement these efforts by promoting self-love and acceptance of growing and changing teenage bodies and emotions by creating and disseminating original educational content such as children’s storybooks and activity books, as well as through engaging, interactive workshops with adolescents, and the curation and donation of specialized kits that facilitate body positivity.
Background
In today’s fast-paced world, the standards of beauty and acceptance can be heavily influenced by societal norms and the ever-present impact of social media. During adolescence, a crucial stage of development, young individuals go through significant physical and emotional changes. It is a period when they begin to shape their identities and cultivate a sense of self-worth. However, this transformative phase can also be accompanied by insecurities and self-doubt, particularly when faced with unrealistic beauty standards.
Unfortunately, the current state of body positivity and self-acceptance among adolescents leaves much to be desired. Numerous young people grapple with body image concerns, feeling compelled to conform to narrow definitions of beauty perpetuated by the media. These ideals often appear unattainable, leading to detrimental effects such as diminished self-esteem, mental health issues, and even the development of eating disorders. Clearly, there is an urgent need to foster a culture that not only embraces diversity but also encourages self-love among teenagers.
This is where SnazzCares comes in. The social impact initiative understands the significance of tackling these issues head-on. Leveraging the groundwork laid by Snazz in providing customized personal care products for young adults, SnazzCares takes an additional step forward by focusing on the emotional and physical well-being of adolescents. Its primary objective is to help individuals learn to appreciate and accept themselves, their bodies, and their unique qualities, just as they are.
About the Project
SnazzCares is a social impact initiative that aims to encourage body positivity and self-acceptance among adolescents and teenagers. The initiative is an extension of Snazz’s existing work which entails a personal care product line tailored to the specific needs of young adults, undertaking the development, manufacturing, and marketing of customized, sustainable hair care products suited for teenage hair and skin types. SnazzCares aims to complement these efforts by promoting self-love and acceptance of growing and changing teenage bodies and emotions by creating and disseminating original educational content such as children’s storybooks and activity books, as well as through engaging, interactive workshops with adolescents, and the curation and donation of specialized kits that facilitate body positivity.
OUR WORK
Snazz in Action Pilot Program
In July–August 2024, SnazzCares partnered with Hamari Pahchan and later with Akanksha Foundation to pilot the Snazz Self-Care Curriculum through engaging student workshops. These interactive sessions introduced key ideas around body positivity and healthy self-image, and laid the foundation for longer-term program implementation.
Smiles with Snazz Fundraiser and Donation
Through the Smiles with Snazz fundraiser, we raised essential funds to support underserved teens. Proceeds went towards creating wellness kits—including sunscreen, aloe vera gel, personal hygiene wash, and sanitizers—which were distributed to adolescent beneficiaries in collaboration with local NGOs.
Snazz in Action Program
Launched in August 2024, the Snazz in Action Program is a long-term initiative in collaboration with Prajna Foundation. By equipping educators and student groups with SnazzCares resources, including storybooks, curricula, and activity books, the program fosters sustained engagement with self-worth, self-image, and adolescent mental wellness.
SnazzSpeaks Interview Series
Beginning April 2025, the SnazzSpeaks series features expert-led conversations with professionals in adolescent wellness, including nutritionists, mental health counselors, and gynecologists. These interviews provide accessible insights into body image, puberty, and emotional health, and are available as open resources on the Snazz website.
SnazzCares Toolkit
The SnazzCares Toolkit is a curated set of resources promoting body positivity among adolescents. It includes the SnazzStories book series, the SnazzCares Activity Book, and the Self-Care Curriculum. This toolkit has been distributed to NGOs and schools, including the Akanksha Foundation, Prajna Foundation, and 25 schools across Bihar via the Inner Wheel Foundation.
Our resources
Snazz has designed storybooks, activity books, teacher currciulums and instructor manuals to ensure that students recieve a long lasting impact even without continous sessions.
Find more in the 'Resources' section!
Our partner
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Prajna Foundation is a community-focused nonprofit dedicated to empowering underprivileged youth through education, life skills, and values-based learning. In collaboration with SnazzCares, Prajna hosts the long-term Snazz in Action Program, integrating body positivity and mental wellness education into its adolescent outreach.
Through this partnership, SnazzCares resources—including storybooks, activity kits, and self-care workshops—are implemented across multiple cohorts, fostering a culture of self-acceptance, empathy, and confidence among students.
About the founder
Anoushka Poddar
SnazzCares was founded by Anoushka Poddar, a high school student, entrepreneur, and passionate advocate for adolescent wellness. In January 2022, Anoushka launched Snazz, India’s first personal care brand tailored specifically to teenagers, offering clean and age-appropriate haircare solutions. Her vision was to create a brand that encouraged young adults to embrace self-care as a celebration of identity rather than a response to insecurity.
Building on the success of Snazz, Anoushka created SnazzCares in 2023 as a social impact initiative focused on promoting body positivity, self-acceptance, and mental wellness among adolescents. Under her leadership, SnazzCares has produced an original suite of educational resources, including a storybook series on body image, an interactive activity book, and a self-care curriculum now being used in classrooms and NGO programs across India. Through the Snazz in Action workshops, partnerships with organizations like the Prajna and Akanksha Foundations, and campaigns like Smiles with Snazz, Anoushka has helped hundreds of students engage with self-worth, self-image, and self-care in empowering ways.
Her work has been recognized in national publications such as YourStory, Financial Express, and The Economic Times, and Snazz was awarded the Best Emerging Personal Care Product Start-Up by Business Mint. As a speaker and mentor, she has been invited by institutions such as Sreenidhi International School to share her entrepreneurial journey and support the next generation of changemakers.
